Get a metallic sheen on your print! About bronzing

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Bronzing is one of the methods of print enhancement that gives extraordinary effects. Although it has been known since the 70’s, it is still very popular today.

Modern printing offers many different methods of final processing of printouts and printing products, such as laminating, stamping or bronzing. Each of them allows to achieve unique effects, which improve quality and visual values of printouts, increase their durability and give them a unique style.

What is bronzing?

Browning is an original method that allows to obtain amazing effects in the production of labels, gift wrappers, cards, exclusive invitations and other types of printed products. In the West it became common in the 70’s of the last century and currently thanks to new technological achievements it is experiencing a renaissance. However, before bronzing became the domain of machines, metallic embellishments on prints were done by hand. It can be guessed that the quality and speed of execution in this case left much to be desired.

The essence of bronzing is the application of a special bronzing powder and pigments on the adhesive layer. Such pigments are characterized by larger particle size than the pigments of standard paints.

Features of the method

The use of bronzing technology makes it possible to obtain a surprisingly bright, spectacular, iridescent image, as well as a three-dimensional impression. The effect is more unusual than when using metallic paints, varnish or hot stamping. Moreover, bronzing is definitely cheaper. At the same time, new generation equipment allows you to apply bronzing powder to various sealed materials, creating both thin lines and large patterns.

There are many shades of bronzing powder, from almost cold white gold to rich red copper. Before applying the powder, the surface is coated with a layer of colored pigment. For cold, silver tones, it is a blue-gray color, and for golden, warm tones, it is yellow.

Extraordinary powders with a holographic effect are also available. Silicone pigments are also an achievement of the latest technology. They give the opportunity to choose from a wide range of colors and a whole range of optical effects: from a delicate satin and diamond sheen to a challenging metallic glow.

Professional bronzing equipment ensures high speed and low production costs. For small runs manual bronzing is possible. To make the powder last longer and remain resistant to abrasion, a layer of dispersion or UV varnish is applied to the surface of the product.

Application of technology

No other method of printing or its refinement gives such effects. That is why bronzing is becoming more and more popular in the production of non-standard printing products – marketing, gifts, promotions etc. Bronzing is especially often used in the creation of labels, cardboard packaging, for the design of book covers, in the reproduction of old icons and historic literary works, etc.

In today’s world we are surrounded by a huge amount of advertising and business printing. And of course, everyone wants to stand out from the rest. To do this, printers try to offer a variety of methods and technologies. For example, there are varnishes with different flavors, designer papers that give different tactile sensations or 3D printing technologies. Bronzing is another way to make any print more unusual and appealing to the viewer.

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Photo by Andrei VasilyevTASS via Getty Images

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