Many advertisers use outdoor advertising in Poland because of its effectiveness and high visibility. In contrast to advertising in newspapers or on TV, outdoor advertising can attract thousands of people at the same time. There are many types of outdoor advertising that you can use; here are some of the most popular types.
Traditional outdoor media, such as posters and billboards, have a long history and proven track record. Posters can be used to promote specific events or products on a short-term basis, while billboards make an impact over time because they stay up for weeks at a time. Although billboard ads cost more than posters, they can also be more effective since passersby may spend several minutes reading what you have to say.
Internet users in Poland make for a very interesting audience for outdoor advertisers. According to eMarketer, 81.5% of Polish Internet users use Facebook—the highest percentage across all countries surveyed. Mobile is also extremely popular; while smartphone penetration isn’t as high as other countries on our list, mobile users do make up an impressive 75% of Polish Internet users, just behind Norway and South Korea.
When you picture outdoor advertising, what probably comes to mind is a brightly colored billboard near an intersection or by a highway. You might also think about ad banners on bus stops or trash cans, posters on light poles and other similar forms of traditional outdoor signage. The aforementioned examples are still widely used today, but they’re far from being the only way to get your brand out there. In fact, a modern outdoor campaign often incorporates several new technologies such as 3D elements and various electronics including projectors and screens.
As already mentioned, outdoor advertising is extremely popular among businesses and other organizations that want to make a big impact. But what if you’re looking for a lower-cost option or something that will produce a more intimate relationship with your audience? Below are a few other forms of outdoor advertising worth considering.
main photo: unsplash.com/Jeremy Bezanger