XXL version of advertising: citylight posters

It takes approx. 1 minutes to read this article

Large-format outdoor advertising nowadays takes various forms, and one of the most popular ones are citylights – backlit street advertising.

Citylights are special constructions consisting of an aluminum frame, glazing and internal lighting, in which advertising posters are placed. Glazing is usually made of tempered glass, polycarbonate or plexiglass.

Przechodnie w mieście
(photo: Simon Launay, source: unsplash.com)

Citylights are becoming more and more popular

Citylights are becoming more and more popular every year, which is not surprising if we take into account the advantages of this form of advertising:

  • the possibility of placing in places inaccessible to other types of advertising – near pedestrian crossings and at public transport stops, in shopping malls, at train stations, i.e. where there are large concentrations of people;
  • legibility even around the clock;
  • protection against weather conditions;
  • the possibility to advertise two different products at the same time, thanks to a double-sided structure;
  • high informational value, aesthetic and stylish appearance if the exposition is appropriately designed.

An additional advantage of citylights is their location at the recipient’s eye level and the use of eye-catching lighting.

Citylights can promote events, products, services, social campaigns and many others.

Add comment

Your email address will not be published. Required fields are marked *

*

Recommended articles
Poster printing – what paper and type of printing to choose?
Poster printing – what paper and type of printing to choose?
Want to start selling your own posters or print advertising for your business? See which paper and printing technique to choose!
Billboard paper, or blueback. What to use it for?
Billboard paper, or blueback. What to use it for?
Looking for a durable and resistant paper for large format printing? Find out what Blue Back Side is.
Problems with printing? Paper wetting may be to blame
Problems with printing? Paper wetting may be to blame
Paper is a highly hygroscopic material and can absorb or release water from its surroundings. Therefore, when problems with printing occur, it is worth taking care to control the humidity level.
Latest articles