Advertising print – what to put it on?

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Advertising print on gadgets and clothes is a great way to increase brand awareness among potential customers. Find out why it is worth it and on what specifically.

Advertising prints increase brand awareness and help to build positive associations associated with it. We suggest what to put the overprint on and what form it should take

How should the overprint look like?

The best idea for promotional print is to place your company logo on gadgets and clothes, you can also add brand claim or slogan. So, let’s start with what the logo should be in order for the imprint placed on your company to be effective. First of all, it should be clever but simple. Have a hidden meaning, but not too obvious. Such solutions work best because they “force” the recipient to think, which makes the brand stay in his head for longer and increases the probability that he will choose it from among the competition. It is also worth paying special attention to the letters – their shape, size, placement, because as recipients, we unconsciously assign to them character traits. The color scheme on the logo also has a psychological impact and evokes different emotions. However, remember not to use more than three colors, because it will make confusion and unnecessary chaos

Overprint on clothing

The best place to put your promotional print is, of course, on clothing and customized promotional items such as cloth bags, hats, etc. However, in the case of printing on clothing or accessories, it is necessary to pay attention to the method of printing. If you want to put a picture on your clothes and you care about its durability and the most accurate reproduction, the best method will be sublimation. Overprints made with this method are very durable and do not rub off even during washing. Additionally, it is quite a cheap method, even if you decide on a small edition. Thanks to flex foil printing you can print multi-coloured and gradient patterns on your clothes. However, keep in mind that this printing technique will only look good if the design has a fairly simple shape with no small elements. Another technique that works well for not too complicated prints is flex-flock. Screen printing, on the other hand, is a method that allows you to get a very high quality waterproof print. Overprint on clothes is a great way of employee clothing and as an addition at various conferences, fairs, events, etc. By placing it on the clothes you and everyone who will wear it, will become a walking advertisement, which will increase the recognition of your brand

Promotional gadgets

A logo in the form of an advertising print should mainly appear on a company’s key product. However, if your business deals with services rather than the production of specific goods, you can go a little crazy with the placement of the advertising print. A good idea, of course, is to put your logo and slogan on various types of promotional items, such as printed office gadgets or printed promotional gadgets. Pens, notebooks, calendars or other similar articles of this type are certainly the most versatile solution that will work in any industry.

Advertising overprints increase brand awareness and help to build positive associations associated with it. We suggest what to put the overprint on and what form it should take

How should the overprint look like?

The best idea for promotional print is to place your company logo on gadgets and clothes, you can also add brand claim or slogan. So, let’s start with what the logo should be in order for the imprint placed on your company to be effective. First of all, it should be clever but simple. Have a hidden meaning, but not too obvious. Such solutions work best because they “force” the recipient to think, which makes the brand stay in his head for longer and increases the probability that he will choose it from among the competition. It is also worth to pay special attention to the letters – their shape, size, placement, because as recipients, we unconsciously assign to them character traits. The color scheme on the logo also has a psychological impact and evokes different emotions. However, remember not to use more than three colors, because it will make confusion and unnecessary chaos

Overprint on clothing

The best place to put your promotional print is obviously on clothing and customized promotional items such as cloth bags, hats, etc. However, in the case of printing on clothing or accessories, it is necessary to pay attention to the method of printing. If you want to put a picture on your clothes and you care about its durability and the most accurate reproduction, the best method will be sublimation. Overprints made with this method are very durable and do not rub off even during washing. Additionally, it is quite a cheap method, even if you decide on a small edition. Thanks to flex foil printing you can print multi-coloured and gradient patterns on your clothes. However, keep in mind that this printing technique will only look good if the design has a fairly simple shape with no small elements. Another technique that works well for not too complicated prints is flex-flock. Screen printing, on the other hand, is a method that allows you to get a very high quality waterproof print. Overprint on clothes is a great way of employee clothing and as an addition at various conferences, fairs, events, etc. By placing it on the clothes you and everyone who will wear it, will become a walking advertisement, which will increase the recognition of your brand

Promotional gadgets

A logo in the form of an advertising print should mainly appear on a company’s key product. However, if your business deals with services rather than the production of specific goods, you can go a little crazy with the placement of the advertising print. A good idea, of course, is to put your logo and slogan on various types of promotional items, such as printed office gadgets or printed promotional gadgets. Pens, notebooks, calendars or other similar articles of this type are certainly the most versatile solution that will work in any industry.

Main Photo: Chelsi Peter/pexels.com

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