How to send a package to a customer and make a good impression?

It takes approx. 6 minutes to read this article

One of the key elements of online sales is the packaging of the product. The first impression that a customer has after receiving the package, what kind of feelings the unboxing evokes in him, can affect his staying with us and recommending further.

Anyone who sells over the Internet, must be aware of a very important element of this business, which is shipping. Shipment price, delivery speed and finally the appearance of the package is a decisive factor for many customers. We suggest good practices which encourage customers to choose the seller through the prism of shipping.

Full information about delivery options

Customers of online stores very often complain about lack of clear information about possibilities and time of delivery of purchased goods. Complete information should be available to the customer before adding the product to the basket and should be easy to find on the website or fanpage. If possible, offer different delivery methods: parcel machine, courier, personal collection. Every customer is different and prefers different ways of receiving a package. The greater the choice of options, the greater the chance that the customer will choose the best one in our store.

It is also very important to inform the customer in advance about the estimated delivery time. The shorter the delivery time, the better. Some customers are willing to wait for the delivery even a few days, provided that they are informed about it in advance.

Different payment options

Consumers buying goods online prefer different forms of payment. So it is important to create a wide range of options. From traditional bank transfer via BLIK, PayPal to cash on delivery.

Secure packaging and proper shipment of the package

The key to the safety of the shipped parcel is to properly address and secure it. The correct address of the recipient allows the package to reach the right address. Properly secured and packed goods can withstand harsh transportation conditions and reach the recipient intact. Contrary to appearances, these are very important shipping points.

Aesthetic packaging and branding

Nobody needs to be convinced about the importance of the first impression. Customers buying over the Internet want to feel special and like to be pampered. It is worth taking care of the right setting in the form of product packaging and create a “wow” effect during unboxing.

Very important element is visual identification of the package with our brand. We can bet on personalized cartons/envelopes. Traditional box can be also sealed with personalized stamp with our company’s logo. It’s worth to think about small gifts for customers: personalized candies, fudge, small gadgets like pens or notebooks. It is worth adding a leaflet, business card or a short thank-you note for the customer and a description of our business. All these elements contribute to a good perception of our services by the customer.

Constant contact with the customer

Customers like to be kept informed about the current status of their shipment. So let’s remember about informing about acceptance of the order, receipt of payment, and shipment of the package. Let’s also indicate clear rules for possible complaints and reporting remarks. Clear communication with the customer builds a relationship and mutual trust.

Promotions and shipping discounts

Remember to introduce occasional discounts for products and delivery. Reward returning customers with bonuses, e.g. by introducing discounts for regular customers. Offer free delivery days.

Everyone who sells via the Internet has to be aware of a very important element of this business, which is shipping. The price of shipment, speed of delivery and finally the appearance of the package is a decisive factor for many customers. We suggest good practices which encourage customers to choose the seller through the prism of shipping.

Full information about delivery options

Customers of online stores very often complain about lack of clear information about possibilities and time of delivery of purchased goods. Complete information should be available to the customer before adding the product to the basket and should be easy to find on the website or fanpage. If possible, offer different delivery methods: parcel machine, courier, personal collection. Every customer is different and prefers different ways of receiving a package. The greater the choice of options, the greater the chance that the customer will choose the best one in our store.

It is also very important to inform the customer in advance about the estimated delivery time. The shorter the delivery time, the better. Some customers are willing to wait for the delivery even a few days, provided that they are informed about it in advance.

Different payment options

Consumers buying goods online prefer different forms of payment. So it is important to create a wide range of options. From traditional bank transfer via BLIK, PayPal to cash on delivery.

Secure packaging and proper shipment of the package

The key to the safety of the shipped parcel is to properly address and secure it. The correct address of the recipient allows the package to reach the right address. Properly secured and packed goods can withstand harsh transportation conditions and reach the recipient intact. Contrary to appearances, these are very important shipping points.

Aesthetic packaging and branding

Nobody needs to be convinced about the importance of the first impression. Customers buying over the Internet want to feel special and like to be pampered. It is worth taking care of the right setting in the form of product packaging and create a “wow” effect during unboxing.

Very important element is visual identification of the package with our brand. We can bet on personalized cartons/envelopes. Traditional box can be also sealed with personalized stamp with our company’s logo. It’s worth to think about small gifts for customers: personalized candies, fudge, small gadgets like pens or notebooks. It is worth adding a leaflet, business card or a short thank-you note for the customer and a description of our business. All these elements contribute to a good perception of our services by the customer.

Constant contact with the customer

Customers like to be kept informed about the current status of their shipment. So let’s remember about informing about acceptance of the order, receipt of payment, and shipment of the package. Let’s also indicate clear rules for possible complaints and reporting remarks. Clear communication with the customer builds a relationship and mutual trust.

Promotions and shipping discounts

Remember to introduce occasional discounts for products and delivery. Reward returning customers with bonuses, e.g. by introducing discounts for regular customers. Let’s also offer free delivery days.

Main photo: Monstera/pexels.com

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